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Repository 169: Perfume No. 31 | How to Scent an Exhibition
I just received a package of reconnaissance for my ongoing scent, parfumerie and all things alchemical project. The most intriguing was a recent “art exhibit” fragrance launched by JCrew. They did not go the anemic grass and floral bomb route as other mid-tier retailers have done in the past. Instead they went a more intellectual route by collaborating with a fragrance boutique “Arquiste”, and based the fragrance on the “Exhibition by 31 Women” by Peggy Guggenheim in 1943. That’s right,…
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